Transforming Client Services and Advisors’ Workflow Using AI With Mark Gilbert

Sunday, June 15, 2025
at
10:00 am
ET
Presented by
Zocks logo with stylized purple and white Z letter design
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Overview

Financial advisors are overwhelmed with administrative tasks that distract them from client engagement and strategic planning. From manual data entry to prepping and debriefing after meetings, these time-consuming workflows reduce their ability to scale personalized service.

With AI advancing rapidly, how can advisors reclaim their time while ensuring accuracy and compliance?

Mark Gilbert, an expert in product development and artificial intelligence, shares how financial professionals can leverage AI to automate unstructured client interactions — like emails and phone calls — into structured, actionable data. He explains how his team uses multiple large language models in parallel to ensure accurate output and eliminate hallucinations. This approach, he notes, is most effective when guided by real advisor pain points rather than by chasing the latest AI trends. Mark also offers practical strategies for increasing internal trust and adoption of AI through transparency, audit logs, and a user-friendly interface.

In this episode of The Customer Wins, Richard Walker interviews Mark Gilbert, CEO of Zocks, about how AI is transforming the advisor-client relationship. Mark discusses building trust in AI systems, adapting to fast-changing models, and the differences between bootstrapping and venture-backed growth. He also shares thoughts on leading AI adoption, product design priorities, and his approach to building a scalable, secure solution.

Key takeaways

  • [2:10] Mark Gilbert discusses how Zocks helps financial advisors automate time-consuming tasks
  • [6:24] How executive attitudes toward advisor support technology have evolved
  • [9:09] Managing the unpredictability of AI models in real-world applications
  • [10:09] Techniques Zocks uses to ensure AI-generated data is accurate and auditable
  • [13:27] Bridging client conversations with structured backend systems in financial services
  • [15:04] Mark talks about prioritizing real advisor needs over trendy AI features
  • [18:55] Key differences in building an AI-first company versus traditional software firms
  • [21:54] Challenges of encouraging AI adoption internally and among clients
  • [25:13] The role of venture capital in AI-driven company growth

Speakers
Mark Gilbert
Co-Founder & CEO

How Zocks makes a difference

"As NorthRock continues to innovate in our client experience, we are always looking for ways to enable our teams to spend more time delivering personalized, proactive communication with clients. Zocks allows team members to focus on the client conversation vs. taking notes and enables us to deliver a more personalized experience in every future conversation. No details are missed! It’s also a win for our compliance teams who don’t have to worry about incomplete documentation."

Jared Lorts
Jared Lorts
NorthRock Partners

Zocks’ accurate transcription and note generation allow us to be more present for our client during meetings. The extensive data capture means we worry less about missing key client information and compliance.

Jay Cranford
Jay Cranford
Buff Your Finances

We have drastically cut down on data entry by the advisor. Prior to using Zocks, meeting notes, follow-ups, and recaps would take anywhere from 15-30 minutes. Now, when I leave a meeting, my assistant has everything she needs almost instantaneously. Depending on the number of meetings I have in a given week, I'm at least saving a couple of hours.

Michelle Kuehner
Michelle Kuehner
Personal Money Planning

Zocks has been a game changer for our business. As a financial advisor, my job is to listen and guide the conversation. I love having Zocks so we can ensure that we never miss anything our clients say. On top of that, I love that we can have custom breakdowns, send automated emails, and that tasks are noted so my ops director can always ensure everything gets done. Implementing Zocks has been huge for my business.

Thomas Kopelman
Thomas Kopelman
AllStreet Wealth

Zocks is a game changer. It’s like having a seasoned advisor in every meeting—capturing the details that make each client uniquely them, without pulling our team away from the human connection. It’s helping us serve clients more deeply, stay focused on what matters, and operate with a level of efficiency that’s hard to overstate.

Garrett German
Garrett German
Harvest Wealth Group

Zocks also integrates with a wider tech stack. It can read custodial data (client holdings and performance), pull from emails, and display sources for every data point. This makes it highly auditable and flexible for firms needing reliable data verification.

Bob Veres
Bob Veres
Bob Veres' Inside Information

We had 400 advisors up and running within about a month. They required almost no training. Zocks is incredibly intuitive. I've been working with integrating systems for 15 years. Zocks has been, by far, the most moldable platform to integrate.

Dani Fava
Dani Fava
Chief Strategy Officer, Carson Group

We had been looking for a long time for a technology solution that could improve our efficiency and give us more time to focus on our client's needs. With Zocks, we can do both. The technology efficiently captures the content of our meetings and summarizes our conversations automatically.

Frank Napolitano
Frank Napolitano
Sensible Financial

We are excited to include the AI-powered client intelligence and workflow automation platform offered by Zocks. The Zocks team’s expertise in securely capturing and analyzing client conversations is transforming how financial advisors and professionals better understand client needs, deliver more personalized service, and strengthen relationships.

Nick Gregory
Nick Gregory
Wealth Engineering Family of Companies

"As NorthRock continues to innovate in our client experience, we are always looking for ways to enable our teams to spend more time delivering personalized, proactive communication with clients. Zocks allows team members to focus on the client conversation vs. taking notes and enables us to deliver a more personalized experience in every future conversation. No details are missed! It’s also a win for our compliance teams who don’t have to worry about incomplete documentation."

Jared Lorts
Jared Lorts
NorthRock Partners

Zocks has been a game changer for our business. As a financial advisor, my job is to listen and guide the conversation. I love having Zocks so we can ensure that we never miss anything our clients say. On top of that, I love that we can have custom breakdowns, send automated emails, and that tasks are noted so my ops director can always ensure everything gets done. Implementing Zocks has been huge for my business.

Thomas Kopelman
Thomas Kopelman
AllStreet Wealth

“We invested in Zocks because they are not just an alternative in this space—they are the enterprise-ready leader that financial advisors and firms need. Zocks goes beyond a sleek UX, delivering broader intelligence and workflow automation across both client servicing and financial products. Mark and his team bring the ideal combination of experience and vision to transform wealth management with AI agents.”

Harsh Govil
Harsh Govil
Principal at Motive Ventures

"At Hill Investment Group, we pride ourselves on leveraging technology to stay ahead of the competition. Zocks has been a game-changer for us! Its advanced AI note-taking capabilities streamline work, enhance decision-making, and provide us with deep insights that were previously unattainable."

Matt Hall
Matt Hall
Hill Investment Group

Zocks has been a huge game-changer for our business. We are now free to really listen during meetings, instead of trying to take detailed notes. And the notes that Zocks prepares are so much better than anything that we created before!

Jennifer Odom
Jennifer Odom
Chastain Wealth Management

Zocks allows our advisors to really listen and engage in client conversations versus getting bogged down in meeting notes. This technology allows us to spend more time on things that matter most – helping people create the financial well-being and confidence they need to live their best life.

Kevin Jaegers
Kevin Jaegers
The Retirement Planning Group

We have drastically cut down on data entry by the advisor. Prior to using Zocks, meeting notes, follow-ups, and recaps would take anywhere from 15-30 minutes. Now, when I leave a meeting, my assistant has everything she needs almost instantaneously. Depending on the number of meetings I have in a given week, I'm at least saving a couple of hours.

Michelle Kuehner
Michelle Kuehner
Personal Money Planning

When it comes to ease of use, integration, and ROI, you will NOT find a better piece of tech out there for an advisory practice. The best part is the Zocks team actively seeks feedback and continuously looks to improve the product for the end user.
Out of all the tools in our tech stack, Zocks is the one that I can’t praise enough.

Michael Kelly, CFA, CFP
Michael Kelly, CFA, CFP
Partner & Chief Investment Officer Reach Strategic Wealth

With Zocks, I simply review and edit the generated email and send it off to the client. It is saving me significant time. In addition, meeting notes are easily dropped into our CRM. I have been needing something like this for a very long time!

Jason Odette
Jason
Partner and IAT, Vitalstone Financial

“The bi-directional integration between Zocks and Wealthbox is a powerful combination for leveling up client experience, and advisor and team productivity. Advisors are freed up to fully engage in conversations with their clients and not worry about taking notes or missing any key personal and financial details. Zocks enables advisors to capture more information, sync with Wealthbox, and follow up with staff and their clients faster and in more personal ways.”

Charlie Fargo
Charlie Fargo
Partnerships at Wealthbox

Zocks has been one of the best tools that I've come across in almost 30 years in the business, and it has significantly changed the way I have been able to document meetings and keep track of details and take notes. This is an amazing, amazing tool, and I continue to be blown away by how the engine behind it does what it does. It's fascinating to me. and has already done a lot for us in my office.

Neal Watson
Neal Watson
Commonwealth Financial Services

"As NorthRock continues to innovate in our client experience, we are always looking for ways to enable our teams to spend more time delivering personalized, proactive communication with clients. Zocks allows team members to focus on the client conversation vs. taking notes and enables us to deliver a more personalized experience in every future conversation. No details are missed! It’s also a win for our compliance teams who don’t have to worry about incomplete documentation."

Jared Lorts
Jared Lorts
NorthRock Partners

Zocks’ accurate transcription and note generation allow us to be more present for our client during meetings. The extensive data capture means we worry less about missing key client information and compliance.

Jay Cranford
Jay Cranford
Buff Your Finances

We have drastically cut down on data entry by the advisor. Prior to using Zocks, meeting notes, follow-ups, and recaps would take anywhere from 15-30 minutes. Now, when I leave a meeting, my assistant has everything she needs almost instantaneously. Depending on the number of meetings I have in a given week, I'm at least saving a couple of hours.

Michelle Kuehner
Michelle Kuehner
Personal Money Planning

Zocks has been a game changer for our business. As a financial advisor, my job is to listen and guide the conversation. I love having Zocks so we can ensure that we never miss anything our clients say. On top of that, I love that we can have custom breakdowns, send automated emails, and that tasks are noted so my ops director can always ensure everything gets done. Implementing Zocks has been huge for my business.

Thomas Kopelman
Thomas Kopelman
AllStreet Wealth

Zocks is a game changer. It’s like having a seasoned advisor in every meeting—capturing the details that make each client uniquely them, without pulling our team away from the human connection. It’s helping us serve clients more deeply, stay focused on what matters, and operate with a level of efficiency that’s hard to overstate.

Garrett German
Garrett German
Harvest Wealth Group

Zocks also integrates with a wider tech stack. It can read custodial data (client holdings and performance), pull from emails, and display sources for every data point. This makes it highly auditable and flexible for firms needing reliable data verification.

Bob Veres
Bob Veres
Bob Veres' Inside Information

We had 400 advisors up and running within about a month. They required almost no training. Zocks is incredibly intuitive. I've been working with integrating systems for 15 years. Zocks has been, by far, the most moldable platform to integrate.

Dani Fava
Dani Fava
Chief Strategy Officer, Carson Group

We had been looking for a long time for a technology solution that could improve our efficiency and give us more time to focus on our client's needs. With Zocks, we can do both. The technology efficiently captures the content of our meetings and summarizes our conversations automatically.

Frank Napolitano
Frank Napolitano
Sensible Financial

We are excited to include the AI-powered client intelligence and workflow automation platform offered by Zocks. The Zocks team’s expertise in securely capturing and analyzing client conversations is transforming how financial advisors and professionals better understand client needs, deliver more personalized service, and strengthen relationships.

Nick Gregory
Nick Gregory
Wealth Engineering Family of Companies

"As NorthRock continues to innovate in our client experience, we are always looking for ways to enable our teams to spend more time delivering personalized, proactive communication with clients. Zocks allows team members to focus on the client conversation vs. taking notes and enables us to deliver a more personalized experience in every future conversation. No details are missed! It’s also a win for our compliance teams who don’t have to worry about incomplete documentation."

Jared Lorts
Jared Lorts
NorthRock Partners

Zocks has been a game changer for our business. As a financial advisor, my job is to listen and guide the conversation. I love having Zocks so we can ensure that we never miss anything our clients say. On top of that, I love that we can have custom breakdowns, send automated emails, and that tasks are noted so my ops director can always ensure everything gets done. Implementing Zocks has been huge for my business.

Thomas Kopelman
Thomas Kopelman
AllStreet Wealth

“We invested in Zocks because they are not just an alternative in this space—they are the enterprise-ready leader that financial advisors and firms need. Zocks goes beyond a sleek UX, delivering broader intelligence and workflow automation across both client servicing and financial products. Mark and his team bring the ideal combination of experience and vision to transform wealth management with AI agents.”

Harsh Govil
Harsh Govil
Principal at Motive Ventures

"At Hill Investment Group, we pride ourselves on leveraging technology to stay ahead of the competition. Zocks has been a game-changer for us! Its advanced AI note-taking capabilities streamline work, enhance decision-making, and provide us with deep insights that were previously unattainable."

Matt Hall
Matt Hall
Hill Investment Group

Zocks has been a huge game-changer for our business. We are now free to really listen during meetings, instead of trying to take detailed notes. And the notes that Zocks prepares are so much better than anything that we created before!

Jennifer Odom
Jennifer Odom
Chastain Wealth Management

Zocks allows our advisors to really listen and engage in client conversations versus getting bogged down in meeting notes. This technology allows us to spend more time on things that matter most – helping people create the financial well-being and confidence they need to live their best life.

Kevin Jaegers
Kevin Jaegers
The Retirement Planning Group

We have drastically cut down on data entry by the advisor. Prior to using Zocks, meeting notes, follow-ups, and recaps would take anywhere from 15-30 minutes. Now, when I leave a meeting, my assistant has everything she needs almost instantaneously. Depending on the number of meetings I have in a given week, I'm at least saving a couple of hours.

Michelle Kuehner
Michelle Kuehner
Personal Money Planning

When it comes to ease of use, integration, and ROI, you will NOT find a better piece of tech out there for an advisory practice. The best part is the Zocks team actively seeks feedback and continuously looks to improve the product for the end user.
Out of all the tools in our tech stack, Zocks is the one that I can’t praise enough.

Michael Kelly, CFA, CFP
Michael Kelly, CFA, CFP
Partner & Chief Investment Officer Reach Strategic Wealth

With Zocks, I simply review and edit the generated email and send it off to the client. It is saving me significant time. In addition, meeting notes are easily dropped into our CRM. I have been needing something like this for a very long time!

Jason Odette
Jason
Partner and IAT, Vitalstone Financial

“The bi-directional integration between Zocks and Wealthbox is a powerful combination for leveling up client experience, and advisor and team productivity. Advisors are freed up to fully engage in conversations with their clients and not worry about taking notes or missing any key personal and financial details. Zocks enables advisors to capture more information, sync with Wealthbox, and follow up with staff and their clients faster and in more personal ways.”

Charlie Fargo
Charlie Fargo
Partnerships at Wealthbox

Zocks has been one of the best tools that I've come across in almost 30 years in the business, and it has significantly changed the way I have been able to document meetings and keep track of details and take notes. This is an amazing, amazing tool, and I continue to be blown away by how the engine behind it does what it does. It's fascinating to me. and has already done a lot for us in my office.

Neal Watson
Neal Watson
Commonwealth Financial Services

"As NorthRock continues to innovate in our client experience, we are always looking for ways to enable our teams to spend more time delivering personalized, proactive communication with clients. Zocks allows team members to focus on the client conversation vs. taking notes and enables us to deliver a more personalized experience in every future conversation. No details are missed! It’s also a win for our compliance teams who don’t have to worry about incomplete documentation."

Jared Lorts
Jared Lorts
NorthRock Partners

Zocks’ accurate transcription and note generation allow us to be more present for our client during meetings. The extensive data capture means we worry less about missing key client information and compliance.

Jay Cranford
Jay Cranford
Buff Your Finances

We have drastically cut down on data entry by the advisor. Prior to using Zocks, meeting notes, follow-ups, and recaps would take anywhere from 15-30 minutes. Now, when I leave a meeting, my assistant has everything she needs almost instantaneously. Depending on the number of meetings I have in a given week, I'm at least saving a couple of hours.

Michelle Kuehner
Michelle Kuehner
Personal Money Planning

Zocks has been a game changer for our business. As a financial advisor, my job is to listen and guide the conversation. I love having Zocks so we can ensure that we never miss anything our clients say. On top of that, I love that we can have custom breakdowns, send automated emails, and that tasks are noted so my ops director can always ensure everything gets done. Implementing Zocks has been huge for my business.

Thomas Kopelman
Thomas Kopelman
AllStreet Wealth

Zocks is a game changer. It’s like having a seasoned advisor in every meeting—capturing the details that make each client uniquely them, without pulling our team away from the human connection. It’s helping us serve clients more deeply, stay focused on what matters, and operate with a level of efficiency that’s hard to overstate.

Garrett German
Garrett German
Harvest Wealth Group

Zocks also integrates with a wider tech stack. It can read custodial data (client holdings and performance), pull from emails, and display sources for every data point. This makes it highly auditable and flexible for firms needing reliable data verification.

Bob Veres
Bob Veres
Bob Veres' Inside Information

We had 400 advisors up and running within about a month. They required almost no training. Zocks is incredibly intuitive. I've been working with integrating systems for 15 years. Zocks has been, by far, the most moldable platform to integrate.

Dani Fava
Dani Fava
Chief Strategy Officer, Carson Group

We had been looking for a long time for a technology solution that could improve our efficiency and give us more time to focus on our client's needs. With Zocks, we can do both. The technology efficiently captures the content of our meetings and summarizes our conversations automatically.

Frank Napolitano
Frank Napolitano
Sensible Financial

We are excited to include the AI-powered client intelligence and workflow automation platform offered by Zocks. The Zocks team’s expertise in securely capturing and analyzing client conversations is transforming how financial advisors and professionals better understand client needs, deliver more personalized service, and strengthen relationships.

Nick Gregory
Nick Gregory
Wealth Engineering Family of Companies

"As NorthRock continues to innovate in our client experience, we are always looking for ways to enable our teams to spend more time delivering personalized, proactive communication with clients. Zocks allows team members to focus on the client conversation vs. taking notes and enables us to deliver a more personalized experience in every future conversation. No details are missed! It’s also a win for our compliance teams who don’t have to worry about incomplete documentation."

Jared Lorts
Jared Lorts
NorthRock Partners

Zocks has been a game changer for our business. As a financial advisor, my job is to listen and guide the conversation. I love having Zocks so we can ensure that we never miss anything our clients say. On top of that, I love that we can have custom breakdowns, send automated emails, and that tasks are noted so my ops director can always ensure everything gets done. Implementing Zocks has been huge for my business.

Thomas Kopelman
Thomas Kopelman
AllStreet Wealth

“We invested in Zocks because they are not just an alternative in this space—they are the enterprise-ready leader that financial advisors and firms need. Zocks goes beyond a sleek UX, delivering broader intelligence and workflow automation across both client servicing and financial products. Mark and his team bring the ideal combination of experience and vision to transform wealth management with AI agents.”

Harsh Govil
Harsh Govil
Principal at Motive Ventures

"At Hill Investment Group, we pride ourselves on leveraging technology to stay ahead of the competition. Zocks has been a game-changer for us! Its advanced AI note-taking capabilities streamline work, enhance decision-making, and provide us with deep insights that were previously unattainable."

Matt Hall
Matt Hall
Hill Investment Group

Zocks has been a huge game-changer for our business. We are now free to really listen during meetings, instead of trying to take detailed notes. And the notes that Zocks prepares are so much better than anything that we created before!

Jennifer Odom
Jennifer Odom
Chastain Wealth Management

Zocks allows our advisors to really listen and engage in client conversations versus getting bogged down in meeting notes. This technology allows us to spend more time on things that matter most – helping people create the financial well-being and confidence they need to live their best life.

Kevin Jaegers
Kevin Jaegers
The Retirement Planning Group

We have drastically cut down on data entry by the advisor. Prior to using Zocks, meeting notes, follow-ups, and recaps would take anywhere from 15-30 minutes. Now, when I leave a meeting, my assistant has everything she needs almost instantaneously. Depending on the number of meetings I have in a given week, I'm at least saving a couple of hours.

Michelle Kuehner
Michelle Kuehner
Personal Money Planning

When it comes to ease of use, integration, and ROI, you will NOT find a better piece of tech out there for an advisory practice. The best part is the Zocks team actively seeks feedback and continuously looks to improve the product for the end user.
Out of all the tools in our tech stack, Zocks is the one that I can’t praise enough.

Michael Kelly, CFA, CFP
Michael Kelly, CFA, CFP
Partner & Chief Investment Officer Reach Strategic Wealth

With Zocks, I simply review and edit the generated email and send it off to the client. It is saving me significant time. In addition, meeting notes are easily dropped into our CRM. I have been needing something like this for a very long time!

Jason Odette
Jason
Partner and IAT, Vitalstone Financial

“The bi-directional integration between Zocks and Wealthbox is a powerful combination for leveling up client experience, and advisor and team productivity. Advisors are freed up to fully engage in conversations with their clients and not worry about taking notes or missing any key personal and financial details. Zocks enables advisors to capture more information, sync with Wealthbox, and follow up with staff and their clients faster and in more personal ways.”

Charlie Fargo
Charlie Fargo
Partnerships at Wealthbox

Zocks has been one of the best tools that I've come across in almost 30 years in the business, and it has significantly changed the way I have been able to document meetings and keep track of details and take notes. This is an amazing, amazing tool, and I continue to be blown away by how the engine behind it does what it does. It's fascinating to me. and has already done a lot for us in my office.

Neal Watson
Neal Watson
Commonwealth Financial Services
"As NorthRock continues to innovate in our client experience, we are always looking for ways to enable our teams to spend more time delivering personalized, proactive communication with clients. Zocks allows team members to focus on the client conversation vs. taking notes and enables us to deliver a more personalized experience in every future conversation. No details are missed! It’s also a win for our compliance teams who don’t have to worry about incomplete documentation."
Professional man in navy suit standing against neutral background
Jared Lorts
NorthRock Partners
"Our ability to take notes during meetings is not the value-add that clients come to us for. They hire us to understand how their financial situation impacts their lives, and the ability to focus on them during meetings can only add to that. For our process, the second chair has traditionally served as the note taker during meetings with the goal of eventually becoming advisors. Transferring the note-taking responsibilities to Zocks frees up the second chair to complete client tasks during the meeting and engage in the deliberate practice of focusing on how the advisor interacts with the client."
Smiling professional headshot of a man against a green leafy background
Cole McClarren
Cambridge Financial Group
"Our ability to take notes during meetings is not the value-add that clients come to us for. They hire us to understand how their financial situation impacts their lives, and the ability to focus on them during meetings can only add to that. For our process, the second chair has traditionally served as the note taker during meetings with the goal of eventually becoming advisors. Transferring the note-taking responsibilities to Zocks frees up the second chair to complete client tasks during the meeting and engage in the deliberate practice of focusing on how the advisor interacts with the client."
Smiling professional headshot of a man against a green leafy background
Cole McClarren
Cambridge Financial Group
"Our ability to take notes during meetings is not the value-add that clients come to us for. They hire us to understand how their financial situation impacts their lives, and the ability to focus on them during meetings can only add to that. For our process, the second chair has traditionally served as the note taker during meetings with the goal of eventually becoming advisors. Transferring the note-taking responsibilities to Zocks frees up the second chair to complete client tasks during the meeting and engage in the deliberate practice of focusing on how the advisor interacts with the client."
Smiling professional headshot of a man against a green leafy background
Cole McClarren
Cambridge Financial Group
"Our ability to take notes during meetings is not the value-add that clients come to us for. They hire us to understand how their financial situation impacts their lives, and the ability to focus on them during meetings can only add to that. For our process, the second chair has traditionally served as the note taker during meetings with the goal of eventually becoming advisors. Transferring the note-taking responsibilities to Zocks frees up the second chair to complete client tasks during the meeting and engage in the deliberate practice of focusing on how the advisor interacts with the client."
Smiling professional headshot of a man against a green leafy background
Cole McClarren
Cambridge Financial Group
"Our ability to take notes during meetings is not the value-add that clients come to us for. They hire us to understand how their financial situation impacts their lives, and the ability to focus on them during meetings can only add to that. For our process, the second chair has traditionally served as the note taker during meetings with the goal of eventually becoming advisors. Transferring the note-taking responsibilities to Zocks frees up the second chair to complete client tasks during the meeting and engage in the deliberate practice of focusing on how the advisor interacts with the client."
Smiling professional headshot of a man against a green leafy background
Cole McClarren
Cambridge Financial Group

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You’ll have full access to the Zocks platform, with help from our team, to make sure you get the most out of your experience. Book a discussion  with our product experts to see how Zocks can be tailored to your practice’s needs.