Introducing Zocks Client Queries:
Book-wide Intelligence for Growth and Servicing
Live Webinar Recording — June 24, 2026
Missed the Zocks Client Queries launch webinar or looking for a refresher? This page recaps everything we covered — what the capability does, demo highlights, and answers to the top questions advisors asked live.
Webinar Summary
We introduced Client Queries, an industry-first capability in the Zocks platform that lets advisors ask natural language questions across their entire book of business to find growth opportunities, stay on top of compliance, and personalize client service — without digging through scattered data or maintaining manual tracking spreadsheets. In the live demo, we showed practical workflows like finding clients who haven’t taken their RMDs and creating a CRM activity to trigger a review meeting. Watch the full recording above to see Client Queries in action.
Key takeaways
- Advisors know the right things to do — the problem is doing them at scale. Almost 90% of advisors say they offer holistic planning, but over half with a service calendar don’t follow it. Half have no formal referral process despite referrals being a top growth channel. The intent is there, but the systems to execute across an entire book of business haven’t been — until now.
- If you handle the client servicing, growth will come. Advisors have consistently shared with us that they don’t need a new growth strategy. They need to execute the playbook they already have — RMDs, insurance reviews, referral follow-ups, life event outreach — more consistently and at scale.
- With Client Queries, one advisor who participated in the early access program found 13 clients whose fixed cost exceeded their life insurance. Nearly 70% of those clients increased their insurance coverage within one week of the advisor reaching out.
- Client Queries doesn’t just give you a list, it gives you next best actions. From any query result, you can create CRM tasks, add tags and notes, assign follow-ups to a team member, draft personalized emails, trigger Zapier workflows, or export a CSV. More than 15 action types are available today with more on the way.
- You can schedule queries to run automatically. Set any query to repeat quarterly, biannually, or annually, The results are ready when you need them. Connect to Zapier or marketing automation platforms, like HubSpot, to trigger marketing campaigns or outreach sequences directly from recurring results.
- Client Queries gets smarter — and cheaper — the more you use it. As Client Queries sees more use cases in a given area, Zocks pulls that data into core client profiles. That moves queries from deeper AI analysis to instant lookups for faster results, a lower cost, and better accuracy over time.
Top Questions
Beyond notes, Zocks updates hundreds of data points across connected systems like eMoney, Redtail, and others — so your planning tools and CRM stay current without manual entry. And with Client Queries and MCP connections to tools like Claude, ChatGPT, and Copilot, you can do more with your client data than any other platform offers today.
We encourage side-by-side trials so you can see the difference for yourself.
Next up: Forms & Servicing Workflows — July 29
You won the business — now how do you service it?
See how Forms in Zocks turn what's said in the meeting into the data each workflow needs, syncing it directly into your CRM, planning tools, and downstream systems.
Connect with the speakers
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