Zocks vs Hazel

Zocks is the more deeply connected and enterprise-ready AI assistant alternative to Hazel, focused on client privacy and advisor automation.

“Zocks led the pack because of its ease of implementation. Advisors are busy. They need an easy button to get started—Zocks fit that bill. It's also built FOR financial advisors, so it knows how to transcribe the important items from a client meeting, but skip or smooth over irrelevant parts."

Thousands of advisors & firms of every size choose Zocks over Hazel 

Concurrent
Triad Wealth
Commonwealth
Osaic
Hightower
Carson
RFG
Cambridge
United Planners
NewEdge Advisors
TAG
JW Cole
SAX
Silver Oak
Retirement Planning
Concurrent
Triad Wealth
Commonwealth
Osaic
Hightower
Carson
RFG
Cambridge
United Planners
NewEdge Advisors
TAG
JW Cole
SAX
Silver Oak
Retirement Planning

What makes Zocks different?

Most advisors don’t live in one system. Their data is split across a CRM, a planning tool, multiple custodians, and half a dozen other places. Hazel connects to Altruist. Zocks connects to all of their wealth stack, and deeper. That means meeting prep that pulls from your full practice, automations that run across your entire workflow, and planning opportunities that surface from every client relationship you have. Not just one custodian's slice. No bias. No gaps.

Automates more of your advisors’ operational work

Limited
Limited

Gives firms stronger privacy and enterprise controls

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Gives you the client data you need to grow your AUM

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Limited

Works across more of the advisor tech stack

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Limited

“We conducted broad industry due diligence and examined various AI products that fit our intended outcomes. We were looking for more than just a tool—we needed a partner with a bold product vision and a roadmap that matched our pace. Zocks shares that mindset, and that’s what sets them apart.”

Jordan Hutchison
Jordan Hutchison
VP Technology and Operations
Read case study

“The biggest win has been scalability. Deeper CRM integrations, cross-office dashboards, client profile automation, and the ability to pass both structured and unstructured data into our warehouse.”

Dani Fava
Taylor Geist
Director, Product Enablement and Strategy
Read case study

Built for firms that need AI to work across their entire tech stack–not just one custodian.

Hazel works best in the Altruist ecosystem

Hazel is Altruist's AI layer. If Altruist is your core system of record, Hazel can be a strong fit, but has a narrow reach beyond it. 

Zocks works across everything

If your firm works across multiple custodians and systems, Zocks gives you broader automation, stronger connectivity, and more ways to turn client conversations into action.

Central purple circle with a white stylized Z connected by lines to eight outer circles featuring logos and text for Orion, Salesforce, Outlook, eMoney, Microsoft Dynamics, and three labeled Custom System icons.

Zocks also integrates with a wider tech stack. It can read custodial data (client holdings and performance), pull from emails, and display sources for every data point. This makes it highly auditable and flexible for firms needing reliable data verification.

Bob Veres
Bob Veres
Bob Veres' Inside Information

Multi-custodial advisors tell us Zocks does more of their work

Zocks automatically fills out forms like client intake & account opening

Automatically fill out intake, fact finder, account opening forms, and more.

Zocks automatically updates your CRM & financial planning tools

Zocks automatically updates hundreds of fields in your systems using data from client conversations, emails, and documents.

Zocks integrates with portfolio management & tax planning tools

Zocks integrates with tools like Orion and Holistiplan so you have real-time portfolio data in every client interaction.

Zocks assesses meeting quality and effectiveness

Zocks tracks and scores your team’s performance and provides actionable tips to empower advisors to improve workflows and client experience.

“Zocks is way more than I was expecting. I came into it looking for a note taker. But I actually find these other things to be almost more valuable than the note taking.”

John Sevenker, CFP®
John Sevenker, CFP®
Senior Advisor/Principal, Pittenger & Anderson

Firms choose Zocks when they need both the platform to adopt AI and the data to put it to work

A no-recording approach that reduces friction

Some firms are comfortable with recorded-meeting workflows. Others want to avoid the added client friction, supervision overhead, and retention complexity that recorded conversations can create. Zocks is built with a no-recording approach, helping firms capture value from AI without adding another class of recorded client content to manage.

Broader connectivity across the advisor ecosystem

Hazel can be a good fit when Altruist is central to the advisor workflow, while Zocks is designed for broader interoperability across CRM, inbox, calendar, financial planning, tax planning, estate planning, portfolio management, and other operational systems. That makes Zocks especially well suited to firms with multi-system or multi-custodial environments.

Enterprise infrastructure for firm-wide rollout

Rolling out AI across hundreds of advisors means your home office needs real controls: role-based permissions, directory integration, and APIs to connect to core systems. Zocks ships with all of this. Hazel offers minimal enterprise platform capabilities and requires firms to work through them directly.

Structured client data you can actually act on

Zocks turns conversations into structured client data you can actually use. That means forms get filled, CRM fields get updated, client profiles stay current, and advisors can act on revenue opportunities faster. Hazel helps advisors capture and summarize information. Zocks goes further by turning that information into structured data that powers downstream workflows across your stack.

“As we explored how Gen AI could meaningfully support advisor productivity, Zocks quickly emerged as the clear choice.The platform was purpose-built for independent advisory firms, with enterprise controls and compliance embedded in its core from day one.”

Chris Blotto
Chris Blotto
SVP, Chief Digital & Information Officer

Industry-leading AI architecture designed for the highest possible note quality

Zocks sets the industry standard with unmatched accuracy, formatting precision, configurability, and security without recordings.

Industry-leading innovation

“#1 in value & momentum”
“#1 product offering”
“Top-tier solution”
Best new tech
Top fintech leader
"Disruptor of the Year"

Get the capabilities firms expect from Hazel. Plus broader automation, stronger controls, and deeper integrations

CORE AI CAPABILITIES

Meeting Prep & Notetaking

Limited
Limited

Meeting Live Agenda Tracking

Limited
Limited

Auto Form Filling (Intake, Application, Workflows)

Limited
Limited

Email Replies

Limited
Limited

Document Intelligence

Limited
Limited

Advisor Reporting & Analytics

Limited
Limited

Conversation Insights

Limited
Limited

Ask Anything

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Limited

Coaching Center

Limited
Limited

Client Profiles

Limited
Limited

Mobile App

iOS & Android
iOS only

INTEGRATIONS

Advanced Two-way CRM Integration

10+
Limited

Financial Planning Integration

Limited
Limited

Tax Planning Integration

Limited
Native

Estate Planning Integration

Limited
Limited

Portfolio Management & Reporting Integration

Limited
Native

Automation Integration

Limited
Limited

Archive Integration

Limited
Limited

Open APIs

Limited
Limited

MCP Connector for Claude & ChatGPT

Limited
Limited

Data Warehouse Integration

Limited
Limited

ENTERPRISE, PRIVACY, & CONTROL

No Audio or Video Recordings

Limited
Limited

Data Security & Privacy Controls

Limited
Limited

Enterprise Reporting & Analytics

Limited
Unknown

Org Hierarchy Controls

Limited
Limited

User Roles & Permissions

Limited
Limited

Security, Compliance & Supervision Controls

Limited
Limited

HIPAA Compliant and SOC 2 Type 2 Certified

Limited
SOC 2 Type 1 only

Professional Services

Limited
Limited

Zero Data Retention Controls with Model Providers

Limited
Unknown

Hear why financial advisors love us

"The biggest win has been scalability. Deeper CRM integrations, cross-office dashboards, client profile automation, and the ability to pass both structured and unstructured data into our warehouse."

Zocks is freeing up at least 20 minutes or more after each meeting as well as capturing so many more important details.”

“I can't think of anything else that has been as impactful on our daily lives the past decade than Zocks. One of the features that caught me by surprise is how much I enjoy the Meeting Scorecard. 11/10!”

Zocks makes our data integrations seamless across all systems and automatically creates action items that keep our advisors moving. We’ve seen faster follow-up across the board.”

"I have drastically cut back on meeting follow ups, essentially being able to copy and paste the details of our meeting to the client. I highly recommend Zocks."

"Zocks has cut my client discovery and onboarding time by 20 percent, so we can spend more time discussing what matters most to them and then implementing the plan."

“Zocks captures details I might have missed then synthesizes topics and action items, which I can import to Wealthbox with 1 click. Post-meeting processes now are completed in just minutes!”

“Zocks has singlehandedly changed my noting and client follow-up process.”

“When it comes to ease of use, integration, and ROI, you will NOT find a better piece of tech out there for an advisory practice.”

“We had been looking for a long time for a technology solution that could improve our efficiency and give us more time to focus on our client's needs. It's hard to imagine our business today without Zocks.”

“Zocks has been one of the best tools that I've come across in almost 30 years in the business.”

“The feedback on Zocks from our financial professionals has been extremely positive and it's truly changing the way they work.”

“Zocks quickly emerged as the clear choice. The platform is purpose-built for independent advisory firms, with enterprise controls and compliance embedded in its core from day one.”

“Our close rate is higher now that we use Zocks on our first appointments with prospects. We capture those little talking points that make or break a case when we're bringing a new client on.”

“We had 400 advisors up and running within about a month. They required almost no training. Zocks is incredibly intuitive.”

“Prior to using Zocks, meeting notes, follow ups, and recaps would take anywhere from 15-30 minutes. Now, when I leave a meeting, my assistant has everything she needs almost instantaneously.”

“Zocks synthesizes meeting information and creates summaries, a list of client priorities, bullet lists of facts, and tasks for both our firm and our clients. We couldn’t live without it.”

“The bi-directional integration between Zocks and Wealthbox is a powerful combination for leveling up client experience, and advisor and team productivity.”

“Zocks has quickly proven its value by simplifying day-to-day operations and giving advisors more time to focus on client connections and building relationships.”

“We were looking for more than just a tool—we needed a partner with a bold product vision and a roadmap that matched our pace. Zocks shares that mindset, and that’s what sets them apart.”

“I have used several AI notetaking options, and Zocks is the best for financial advisors.”

“This technology allows us to spend more time on things that matter most – helping people create the financial well-being and confidence they need to live their best life.”

“No details are missed! It’s also a win for our compliance teams who don’t have to worry about incomplete documentation.”

“With Zocks, we’re not just managing investments; we’re using it to pioneer new strategies, work more effectively, and deliver unparalleled value to our clients.”

“I love having Zocks so we can ensure that we never miss anything our clients say. We can have custom breakdowns, send automated emails, and tasks are noted so my ops director can always ensure everything gets done.”

“It's like having a seasoned advisor in every meeting—capturing the details that make each client uniquely them, without pulling our team away from the human connection.”

“Zocks is greatly improving my efficiency with client follow-up and meeting documentation. I have been needing something like this for a very long time!”

“It’s dramatically improved both the efficiency and the quality of our client interactions—our notes are sharper, our follow-ups more timely, and our service more consistent."

“The Zocks team’s expertise in securely capturing and analyzing client conversations is transforming how financial advisors and professionals better understand client needs, deliver more personalized service.”

“Zocks’ extensive data capture means we worry less about missing key client information and compliance.”

“With Zocks, we've transformed how we capture, retain, and utilize critical information, enhancing both our efficiency and client satisfaction.”

"I just wanted to drop a line and let you know that Zocks is the best thing ever! My only regret is I didn’t have this for the past 24 years."

"I genuinely appreciate the high quality of the notes that Zocks provides during my meetings with clients. The attention to detail is impressive, as it captures everything that is important within the meeting. Zocks allows me to engage more effectively in conversations."

Zocks helps to keep us organized during meetings with instant action items. It takes care of pulling information for clients for pre-meeting agendas as well as completing our post-meeting follow up emails allowing us more time in the day.” 

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