Zocks vs Hazel
Zocks is the more deeply connected and enterprise-ready AI assistant alternative to Hazel, focused on client privacy and advisor automation.
Thousands of advisors & firms of every size choose Zocks over Hazel







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What makes Zocks different?
Most advisors don’t live in one system. Their data is split across a CRM, a planning tool, multiple custodians, and half a dozen other places. Hazel connects to Altruist. Zocks connects to all of their wealth stack, and deeper. That means meeting prep that pulls from your full practice, automations that run across your entire workflow, and planning opportunities that surface from every client relationship you have. Not just one custodian's slice. No bias. No gaps.
Automates more of your advisors’ operational work
Limited
Limited
Gives firms stronger privacy and enterprise controls
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Limited
Gives you the client data you need to grow your AUM
Limited
Limited
Works across more of the advisor tech stack
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Limited

“We conducted broad industry due diligence and examined various AI products that fit our intended outcomes. We were looking for more than just a tool—we needed a partner with a bold product vision and a roadmap that matched our pace. Zocks shares that mindset, and that’s what sets them apart.”

“The biggest win has been scalability. Deeper CRM integrations, cross-office dashboards, client profile automation, and the ability to pass both structured and unstructured data into our warehouse.”
Built for firms that need AI to work across their entire tech stack–not just one custodian.
Hazel works best in the Altruist ecosystem
Hazel is Altruist's AI layer. If Altruist is your core system of record, Hazel can be a strong fit, but has a narrow reach beyond it.
Zocks works across everything
If your firm works across multiple custodians and systems, Zocks gives you broader automation, stronger connectivity, and more ways to turn client conversations into action.

Zocks also integrates with a wider tech stack. It can read custodial data (client holdings and performance), pull from emails, and display sources for every data point. This makes it highly auditable and flexible for firms needing reliable data verification.

Multi-custodial advisors tell us Zocks does more of their work
Zocks automatically fills out forms like client intake & account opening
Automatically fill out intake, fact finder, account opening forms, and more.
Zocks automatically updates your CRM & financial planning tools
Zocks automatically updates hundreds of fields in your systems using data from client conversations, emails, and documents.
Zocks integrates with portfolio management & tax planning tools
Zocks integrates with tools like Orion and Holistiplan so you have real-time portfolio data in every client interaction.
Zocks assesses meeting quality and effectiveness
Zocks tracks and scores your team’s performance and provides actionable tips to empower advisors to improve workflows and client experience.
“Zocks is way more than I was expecting. I came into it looking for a note taker. But I actually find these other things to be almost more valuable than the note taking.”

Firms choose Zocks when they need both the platform to adopt AI and the data to put it to work
A no-recording approach that reduces friction
Some firms are comfortable with recorded-meeting workflows. Others want to avoid the added client friction, supervision overhead, and retention complexity that recorded conversations can create. Zocks is built with a no-recording approach, helping firms capture value from AI without adding another class of recorded client content to manage.
Broader connectivity across the advisor ecosystem
Hazel can be a good fit when Altruist is central to the advisor workflow, while Zocks is designed for broader interoperability across CRM, inbox, calendar, financial planning, tax planning, estate planning, portfolio management, and other operational systems. That makes Zocks especially well suited to firms with multi-system or multi-custodial environments.
Enterprise infrastructure for firm-wide rollout
Rolling out AI across hundreds of advisors means your home office needs real controls: role-based permissions, directory integration, and APIs to connect to core systems. Zocks ships with all of this. Hazel offers minimal enterprise platform capabilities and requires firms to work through them directly.
Structured client data you can actually act on
Zocks turns conversations into structured client data you can actually use. That means forms get filled, CRM fields get updated, client profiles stay current, and advisors can act on revenue opportunities faster. Hazel helps advisors capture and summarize information. Zocks goes further by turning that information into structured data that powers downstream workflows across your stack.
“As we explored how Gen AI could meaningfully support advisor productivity, Zocks quickly emerged as the clear choice.The platform was purpose-built for independent advisory firms, with enterprise controls and compliance embedded in its core from day one.”

Industry-leading AI architecture designed for the highest possible note quality
Zocks sets the industry standard with unmatched accuracy, formatting precision, configurability, and security without recordings.
Get the capabilities firms expect from Hazel. Plus broader automation, stronger controls, and deeper integrations
Features
CORE AI CAPABILITIES
Meeting Prep & Notetaking
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Limited
Meeting Live Agenda Tracking
Limited
Limited
Auto Form Filling (Intake, Application, Workflows)
Limited
Limited
Email Replies
Limited
Limited
Document Intelligence
Limited
Limited
Advisor Reporting & Analytics
Limited
Limited
Conversation Insights
Limited
Limited
Ask Anything
Limited
Limited
Coaching Center
Limited
Limited
Client Profiles
Limited
Limited
Mobile App
iOS & Android
iOS only
INTEGRATIONS
Advanced Two-way CRM Integration
10+
Limited
Financial Planning Integration
Limited
Limited
Tax Planning Integration
Limited
Native
Estate Planning Integration
Limited
Limited
Portfolio Management & Reporting Integration
Limited
Native
Automation Integration
Limited
Limited
Archive Integration
Limited
Limited
Open APIs
Limited
Limited
MCP Connector for Claude & ChatGPT
Limited
Limited
Data Warehouse Integration
Limited
Limited
ENTERPRISE, PRIVACY, & CONTROL
No Audio or Video Recordings
Limited
Limited
Data Security & Privacy Controls
Limited
Limited
Enterprise Reporting & Analytics
Limited
Unknown
Org Hierarchy Controls
Limited
Limited
User Roles & Permissions
Limited
Limited
Security, Compliance & Supervision Controls
Limited
Limited
HIPAA Compliant and SOC 2 Type 2 Certified
Limited
SOC 2 Type 1 only
Professional Services
Limited
Limited
Zero Data Retention Controls with Model Providers
Limited
Unknown
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