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Zocks logo with stylized purple and white Z letter design

The AI Meeting Assistant made for Financial Advisors that seamlessly integrates with your CRM

Save 45 minutes of admin per client meeting
Automate workflows with advanced customization
Keep your team in sync with automatic task delegation
and tracking
 Improve compliance with accurate, complete CRM records

Leading financial advisors, firms, and enterprises choose Zocks AI Meeting Assistant for unrivaled note-taking accuracy, client insights, customization and compliance

Seamless Practifi Integration

Automate admin, start workflows with a click, and keep your client records accurate and compliant with Zocks’ effortless, fully customizable Practifi integration.
Zocks Logo
Zocks automates note-taking, meeting preparation, task delegation, form filling, and client emails, while keeping your CRM up-to-date with seamless auto-sync—all securely, compliantly, and fully customizable to fit your workflows.
Practifi logo with stylized teal and blue geometric brand mark
Practifi is the performance optimization platform purpose-built for the wealth management industry. By unifying data, automating workflows and surfacing actionable insights, Practifi empowers teams to streamline operations, deliver an exceptional client experience and scale their business.

Boost your efficiency with Practifi and Zocks

Prepare for client meetings in seconds

Zocks automates meeting preparation by generating proposed agendas, client summaries, conversational prompts, outstanding action items, and pre-meeting e-mail drafts—using client data, emails, texts saved in Practifi, and notes from previous meetings.

Proposed meeting agenda with items about financial support and condo sales

Save meeting results to Practifi with a click

Zocks captures best-in-class, accurate, and compliant meeting notes and turns them into structured data —without recording.

Easily edit, then export complete meeting summaries or customized meeting details generated by Zocks. These will by default be saved to ‘Notes’ in Practifi and stored on the Household record, but you can also export details directly to a contact in Practifi.

Update client records automatically

Auto-sync client data or update any standard and custom objects or fields on the contact record in Practifi from data captured from conversations, your mailbox, and calendar— keeping client profiles up-to-date and compliant.

Create follow-up tasks in Practifi

Zocks automatically generates action items from meeting notes and client emails. Simply create and sync Tasks and assignments with due dates and priorities to Practifi with one click.

Tasks
Sophia Bennett
1
James Caldwell
5
Emily Novak
3

Sync contacts with custom visibility

Zocks can compare the data you have for a client in Practifi and identify any new or changed data captured during the conversation.


Automatically sync contact data based on status, type, and tags with customized visibility, ensuring accurate CRM records, privacy,  and compliance.

Contact sync settings with filter options and automatic synchronization toggle

Calendar sync

Synchronize calendar events based on custom event types, ensuring seamless scheduling and a clear overview of upcoming meetings and tasks.

Pull custom information and gain deeper insights

Ask anything about your client and get the information you need in seconds. Zocks' AI Assistant pulls and enriches data from your CRM, past meetings, emails, calendar, and wealth tech, giving you historical intelligence and deeper insights beyond the scope of your CRM.

Zocks AI chat interface discussing tax strategy and real estate investment

Extensible custom object mapping

With smart defaults for Salesforce and ‘Salesforce Overlay’ solutions like Practifi, Zocks allows for highly customized integrations.

The extensible ‘Elastic Integration Layer’ allows for even more complex setups and use cases, flexibility, and ease in custom mappings.

CRM mapping settings for exporting meeting saves to Note and Contact

Get started with  Zocks for free

Not a user of Zocks yet? Book a demo or start your free 14-day trial for full access to the Zocks platform. Our team is here for you in every step of implementing AI to make sure you get the most out of your experience.

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Setting up Practifi with Zocks

1
Log in to Zocks
2
Find the Practifi integration → Go to Profile Settings > Integrations > Connect your CRM > Select “Connect” to Practifi.
3
Enter your Practifi Credentials.
4
Configure Settings in Zocks → Once connected, select the 'Gear Icon' to access the view default settings and customize mappings, tasks, and contact sync.
5
Start Using Zocks → Your meeting notes, tasks, and client updates will now sync automatically with Practifi.